Last Saturday, stationery brand Ryman teamed up with ad agency Grey to launch what they're calling "the world's most beautiful sustainable font," Ryman Eco. The stationary brand claims that the new font uses 33% less ink than standard fonts. And, according to Ryman, if we all switched to the font tomorrow for everything we print, we would save more than 490 million ink cartridges and reduce CO2 emissions by 6.5 million tons every year.
So how does Ryman Eco work? The idea behind the new font is simple. We all rely on printed pages for work, using up tons of paper and ink—somewhere close to 1.5 billion laser ink cartridges a year. One of the major reasons why we use all of that ink is hiding in plain sight—the fonts we use. To cut down on ink, Ryman Eco's characters are made up of multiple fine lines instead of a single solid stroke.
The result is a swirly, gap-filled font. The gaps in the letters are visible but, at sizes smaller than 10pt, they are filled by ink bleeding, making the letters look like a normal, solid line font.
For PR pros, especially those who are focused on and responsible for promoting sustainability in the workplace, the idea that changing a font could save paper, ink and possibly the planet seems like a no-brainer. Saving some PR budget along the way doesn't sound too bad, either.
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