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As PR executives and communicators play an increasingly important role in creating social media strategies, they need to be careful to first cultivate their audiences—and make sure they’re fully engaged and their interest isn’t half-baked—before they start to seriously ramp up social media spending.

What’s a parent who wants to maintain a successful public relations career to do?

A rapidly changing talent pool is just one of several key trends in PR and communications.

Videos on landing pages spike conversions by 86%, according to a recent report covering online marketing. It’s just one trend for PR pros to consider amidst an ever-changing media landscape.

For communications professionals, the start of spring means it’s time to start shedding the vestiges of winter, clean house, recharge and refocus for the upcoming warmer months.

From a purely selfish point of view, becoming an expert in PR measurement protects one’s budget and one’s job. Sandra Fathi, president and founder of agency Affect and a speaker at PR News’ April 8 Measurement Conference, offers tips to help you get internal support for your PR budget.

Video, mobile, social and emerging media continue to force changes in the way PR works, creating both fresh opportunities and new challenges.

There I was in the dentist’s chair with the TV on in front of me, with the 10 or 11 “Good Morning America” co-hosts—or was it 13 or 14?—yelling and laughing maniacally as one at some unfunny cross-promotional tidbit about what’s trending on Twitter. I only prayed the whine and scrape of the ultrasonic scaler […]

There I was in the dentist’s chair with the TV on in front of me, with the 10 or 11 “Good Morning America” co-hosts—or was it 13 or 14?—yelling and laughing maniacally as one at… Continued

For all its ubiquity, Twitter’s relatively young age illustrates an important point—most businesses are only starting to figure out how to wield it. And that hasn’t always gone well.