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Co-Winner: Oracle Volunteers Oracle Volunteers is a key component of the Oracle Corporate Citizenship program, enabling employees to achieve positive change in the communities where they live and work. The Oracle Volunteers program—established in 1991—… Continued

Co-Winner: NBCUniversal – Share and Tell Each April, NBCUniversal celebrates Earth Week and uses it as an opportunity to bring green to its vast and diverse cross-company audience. For 2013, the company decided that, during… Continued

FleishmanHillard’s CSR practice helps clients seize the opportunities that flow from being a socially engaged and sustainable business. While the agency has been communicating clients’ social, environmental and financial leadership for decades, in 2007, FleishmanHillard… Continued

MSLGROUP’s PurPle service is one of the fasting growing revenue streams in North America for the agency. PurPle was developed and launched at the right moment in the industry, as it was rooted in the… Continued

Weber Shandwick’s Social Impact team is a global offering that works with major corporations including Bank of America, Nike, Genentech, SABIC and more, to build strong communications platforms, and execute public, media and social engagement… Continued

Launching a campaign on Google—whether it’s through paid search, display ads, YouTube pre-roll, or one of the company’s many other options—is one of the best ways for PR pros and  communicators to reach targeted, interested… Continued

The challenge: getting a wider swath of businesses to expand their ideas about search technology and its benefits to the Big Data challenge, thus “pivoting” LucidWorks from a niche player to an enterprise IT provider.

PR News asked social media analytics company Simply Measured to take a snapshot of the top keywords trafficked by social media influencers. Out of nearly 93,000 posts, the keyword “social” came out on top, followed by derivations of “social media.”

A live encounter, by its very nature, is based on the unpredictable. If real estate’s rule is location, location, location, the media interview rule is preparation, preparation, preparation.

Ninety-five percent of respondents are currently measuring their PR efforts, including social media. That’s the good news. The bad news? PR folks are measuring the wrong channels.