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Sure, creating killer content is essential for communicators looking to boost their brand’s awareness via Google. But there are nuances for how to shape the content so it caters to Google’s algorithm and generates better rankings.

After Delta tweeted congratulating the U.S. men’s national soccer team on their win over Ghana on Monday night, negative feedback starting rolling in almost immediately.

Do you use the term “solutions” in your press releases? Be honest. It’s one of those words that seem to describe almost anything. It’s also a crutch that can cost PR pros and communicators dearly when trying to get their media pitches into the right hands.

As the first major company to offer a program of this size and scale without major stipulations, Starbucks has positioned itself as a progressive advocate of higher education, a fortunate if not intentioned side effect of the new initiative.

Landing a TV placement for your client is just the beginning. There are a number of questions to be answered and issues to address in order to get the best results.

Four of the top 10 reputation decliners during the last five years are in the healthcare sector, according to data tracked during a five-year period by brand consulting company CoreBrand.

For the managers and mentors among us, we need to encourage our teams to become even more focused on what—and who—truly matters. Trying to do it all becomes a fruitless exercise with diminishing returns.

Chrysler Group’s FIAT brand tasked Ignite with generating a program that fostered awareness and purchase consideration for the FIAT 500 Abarth.

There are two sides to nonverbal communication: sending and receiving. As a leader within your organization, you must be cognizant and skillful at both.

How can consumer generalists possibly compete with trade specialists in handling the full scope of a B2B communications program?