Winner: Zocalo Group – Werther’s Original Sugar Free Turns Low-Interest Candy Into a Must-Taste Experience Rich, sweet and tasty are words rarely used to describe sugar free candy. More commonly, they’re perceived as medicinal, less-desirable… Continued
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Social Media Icon Awards: Facebook | Contest/Games
June 2nd, 2014 by Chris SeymourWinner: Finn Partners – And They’re Off: How IEEE’s Supercomputing Social Media Campaign Outpaced Lofty Goals Finn Partners knew IEEE, the world’s largest technical professional organization dedicated to advancing technology for humanity, needed to build… Continued
Social Media Icon Awards: Facebook | Community Engagement
June 2nd, 2014 by Chris SeymourWinner: Weber Shandwick with PEDIGREE Brand – The PEDIGREE Feeding Project Through no fault of their own, more than four million dogs end up in shelters and breed rescues every year. Sadly, nearly half of… Continued
Social Media Icon Awards: Blog
June 2nd, 2014 by Chris SeymourWinner: Sony Computer Entertainment America – PlayStation Blog PlayStation.Blog is intended to be a PlayStation fan’s “home away from home.” PlayStation.Blog was created to increase engagement and conversations with gamers, especially the dedicated community of… Continued
Social Media Icon Awards: Best App
June 2nd, 2014 by Chris SeymourWinner: USANA Health Sciences – True Health Assessment A main objective of USANA Health Sciences’ True Health Assessment app is to assess a person’s current lifestyle and offer suggestions to help them improve their overall… Continued
Social Media Icon Awards: Social Media Team
June 2nd, 2014 by Chris SeymourWinner: USANA Health Sciences USANA Health Sciences’ Social Media Team (and social media in general) played an integral role in USANA’s annual convention in 2013 as the team worked to make #USANA13 the “most social… Continued
Social Media Icon Awards: Social Media MVPs
June 2nd, 2014 by Richard BrownellDavid Armano, Global Strategy Director, Edelman Digital – As one of Edelman’s first “social” hires, David consulted with Edelman’s clients, re-launched EdelmanDigital.com, and partnered with the firm’s digital chair to set the strategy for the… Continued
Target, NYT Offer Contrasts in Crises
June 2nd, 2014 by Katie PaineThe goal of any good crisis-communications plan is to find the balance between being authentic and taking responsibility if appropriate, and not being seen as the perpetrator of the crisis.
What Does Your Audience Want to Read? Here Are 4 Tools That Can Help
June 2nd, 2014 byBy using the power of search engine optimization tools, you can figure out what your audience is searching for and what the value of those keywords and terms are, which will then help you optimize your content.
Survey: Mixed Bag on Pitching Via Social Media Channels
June 2nd, 2014 by PRNEWSAs the tectonic plates of PR continue to shift, there’s a growing onus on communicators to align their social platforms with their company’s overall financial goals.