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The CPG category grew 43 percent in the first quarter, compared with the same period in 2014, according to social media analytics company Shareablee. Photo- and video-sharing site Instagram was the main beneficiary.

Twitter is all about the hashtag. Everyone wants a new hashtag to trend high, but wanting and doing are two different things.

PR pros and journalists are supposed to have the answers to questions about writing style, and if they harbor more questions than answers, they may be too embarrassed to ask a colleague.

In-house PR practitioners don’t have it easy, in general. Sometimes they have to deal with a lack of understanding and appreciation for the work they do. (Did I say sometimes?) Sometimes they get recognized internally only when something goes wrong that needs to get fixed, now. Sometimes they’re asked to wear so many hats and […]

In-house PR practitioners don’t have it easy, in general. Sometimes they have to deal with a lack of understanding and appreciation for the work they do. (Did I say sometimes?) Sometimes they get recognized internally… Continued

PR communicators can learn a lot from this year’s Pew Research State of the News Media report to help guide their efforts.

In this exclusive article for PR News, Jeremy Miller offers a preview of his Digital PR Conference keynote presentation by drawing on Principle 6 from his book “Sticky Branding,” which is to use brand storylines to inspire your audience to say, “That’s interesting. Tell me more.”

It’s one thing when agencies help their clients to manage an external crisis and/or cauterize a wound. But what happens when the crisis is happening right at the table and an otherwise stable relationship may be headed for the rocks?

Marketing and PR both play substantive roles in an organization’s success. But what happens when disagreements arise between the two and turf wars take root?

I was in high school when my Home Economics teacher disclosed that Betty Crocker was not a real person but was a device to personalize the brand. For this naive Jewish girl in Baltimore, it might have been the equivalent of hearing there is no Santa Claus. Betty Crocker was not a real person. I […]