In an era where catching people’s attention is getting more and more difficult, making your content look good is just as (if not more) important than actually having good content. But creating stunning visual content is much more difficult than it may seem, and the Internet is full of bad design and poorly executed visuals to prove it.
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Blue Bell Creameries Tries to Get in Front of a Crisis
April 23rd, 2015 by Matthew SchwartzWhen an organization is hit with a crisis, the response will often determine how long the crisis will last, in terms of negative media coverage, as well as any long-term erosion in brand reputation or lead revenue. That’s why PR execs need to keep a close eye on how the crisis now engulfing Blue Bell […]
PR Insider: Making Facebook Work for PR
April 23rd, 2015 by Shawn WoodPR is about presence, positioning, and promotion. Facebook can help your client accomplish all three, if you use the platform for the reason it was created.
What Facebook’s Latest News Feed Changes Mean for PR Pros
April 22nd, 2015 by Matthew SchwartzFor brands and organizations, the change means that they’re most likely going to have to redouble their efforts to produce more user-generated content.
8 Rules to Sharpen Your PR Writing
April 21st, 2015 by Richard BrownellGood PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting.
PR Insider: Keeping It Short and Simple With the Media
April 20th, 2015 by David HamiltonFor PR professionals, especially those tasked with pitching story ideas to the media, the mantra to remember is “Keep It Short and Simple.”
4 Inducted Into PR News’ Measurement Hall of Fame
April 20th, 2015 by Steve GoldsteinPR News inducted four new members of its PR Measurement Hall of Fame at its Measurement Conference April 20 at Washington, D.C.’s National Press Club.
Ben Affleck Learns the PR Dangers of Censorship
April 20th, 2015 by Matthew SchwartzBen Affleck, who directed the political thriller Argo, should know better: you foster what you try to hide. Affleck now is learning that the hard way.
Communicators Scramble to Consolidate PR Metrics
April 20th, 2015 by PRNEWSLong the 800-pound gorilla in the room, PR measurement arguably remains the most nettlesome aspect of business communications, influencing how PR will be treated during budget season as well as PR executives’ job security and performance.
How to Fuel Your PR Measurement Effort
April 20th, 2015 by PRNEWSCall it “analysis paralysis,” wherein communicators get stuck moving from Point A to Point B. The most common problem for measurement is that PR pros are inundated with metrics. Here are some additional tips on making sure PR measurement doesn’t get the best of you (or your budget).