Everyone makes mistakes, sometimes egregious ones, but in time those can be forgiven. What is not forgiven is lying about your role in bad behavior.
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A Plain Truth About the Media Ecosystem
May 7th, 2015 by Steve GoldsteinThere are so many sources of news media now and so many ways to get the news, it’s difficult to determine which outlets and journalists have the most influence. Also, social media has leveled the playing field, and traditional media brands don’t matter as much now. So you’ve been led to believe—or want to believe. […]
A Plain Truth About the Media Ecosystem
May 7th, 2015 by Steve GoldsteinThere are so many sources of news media now and so many ways to get the news, it’s difficult to determine which outlets and journalists have the most influence. Also, social media has leveled the playing field, and traditional media brands don’t matter as much now. So you’ve been led to believe—or want to believe. […]
A Plain Truth About the Media Ecosystem
May 7th, 2015 by Steve GoldsteinThere are so many sources of news media now and so many ways to get the news, it’s difficult to determine which outlets and journalists have the most influence. Also, social media has leveled the… Continued
7 Ways to Manage the Press Release Approval Process
May 7th, 2015 by Steve GoldsteinGoogle started putting company press releases in its news search results this spring, which likely silenced some who claimed the press release was dead. It remains an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.
3 Tips to Make PR and IT Work Together More Effectively
May 6th, 2015 by Matthew SchwartzIn the current climate—with technology a major driver in getting your message out to the right audience at the right time—communicators execs need to work closely with their IT counterparts.
8 Benefits of Business Blogging [Infographic]
May 6th, 2015 by Richard BrownellBlogging is a vital resource for brands looking to expand their audience. It helps acquire new customers and it can establish you as an industry leader.
7 Client Mistakes Made by PR Agencies
May 5th, 2015 by Matthew SchwartzIn the current economic climate, PR agencies have to make sure that they are able to deliver quality work to their clients—and then some. But even the best agencies are prone to trip up every now and again.
How Google+ Just Became a Lot More Like Pinterest
May 5th, 2015 by Brian GreeneGoogle+ announced a major change to its platform on Monday with the introduction of “Collections.” The new feature will provide users with a way to group bunches of posts together by topic. If you’re a Pinterest user, this idea may sound familiar.
4 PR Takeaways From Carly Fiorina’s Campaign Announcement
May 4th, 2015 by Matthew SchwartzFiorina, who has never held public office, is a long shot for the White House. Nevertheless, the launch of her presidential candidacy provides a few takeaways for communicators on how to deliver a sharp message.