Archive: May 2016

The Five Keys to Successful Workplace Crisis Communications Whether an organization is confronting a difficult contract negotiation, planning a large-scale cutback in staff and managerial positions, or revamping its benefits programs, here are critical steps… Continued

Plan for Crises Like a Basketball Coach While a detailed “checklist-style” crisis plan can seem comforting, communicators are much better served emulating an agile, well-prepared basketball team. Take some of these steps to develop crisis… Continued

Instagram is currently testing new analytics tools and business profiles, which will be rolling out in the coming months. Along with the heightened analytics offerings, businesses will now be able to have specialized profiles that include a contact button, access to maps and directions and categorize the business by type.

We’re not being political—that’s not our role—but we got a good laugh from stories that surfaced late last week about presumptive Republican nominee Donald Trump allegedly posing as his own publicist. Since we write about the profession, we were amused.

This piece is excerpted from Maura Fitzgerald’s article “Making the Most Out of Broadcast: Turning Your Exec Into a Media Star” in the PR News Media Training Guidebook, Volume 6. Dress: ■Dress conservatively. For men, a… Continued

This piece is excerpted from David Hlavac’s article “How to Take a ‘Playbook’ Approach to Messaging: 7 Tips for a Winning Strategy” in the PR News Media Training Guidebook, Volume 6. In order to make… Continued

This piece is excerpted from Andy Gilman’s article “Top Execs Don’t Have Much Time for Coaching: Focus on These 3 Tips” in the PR News Media Training Guidebook, Volume 6. Question: When is the best time… Continued

This piece is excerpted from Rosalyn Mandola’s article “How I Learned to Stop Worrying and Love Volunteer Social Media Engagements” in the PR News Media Training Guidebook, Volume 6. DO – Provide guidelines with “must… Continued

We reported late last year that members of Chipotle’s brass mentioned during an investor conference that they were upset with the piecemeal way the Centers for Disease Control and Prevention (CDC) was reporting to the public about the brand’s cases of E. coli (PRN, Dec 14 & 21, 2015). Apparently the burrito maker also put its complaint in writing.

When it comes to pitching a story, there are various tenets that I have always disagreed with, e.g.: reporters and editors won’t read a pitch longer than a few sentences; when trying to place a photo accompany it with a short caption; TV pitches have a better chance of success when B-roll is available. But there are some rules that I have always enforced with account execs so that their pitches at least have a chance of success.