People who want to resolve issues, those are who you want in a crisis.
Archive: May 2016
PR Pro or Pest? How Fewer Pitches Can Make You a Trusted Source
May 2nd, 2016 by Michael SmartAn overabundance of options usually leads people to consolidate their trust into a few select providers.
Loving Communications: 10 Tips to Help Humanize Your Brand’s Message
May 2nd, 2016 by Sabrina HornScience is deceptively void of emotion. There’s a Big Bang, a periodic table and numbers. But they can get awfully dry, and so can technology—at least on the surface.
It’s Good to Be King: How Creating Quality Content Solves SEO Issues
May 2nd, 2016 by Marek BiernacinskiKeyword-based SEO is a trap. Most of us know that keyword stuffing is a bad idea, but many aren’t aware that most of the effort put into keywords is of low consequence.
Consumer Engagement With B2C Instagram Videos Up Nearly 80%
May 2nd, 2016 by Seth ArensteinAs engagement with U.S. consumer brands on Instagram grew 30% in Q1 ’16 vs Q1 ’15, primed by 15% growth in posts, the bigger story was a precipitous jump in video, according to exclusive data provided by Shareablee to PR News.