Archive: June 2013

The San Francisco Giants have hit it out of the ballpark. And the team isn’t doing too shabby on the baseball diamond, either. We’re referring, of course, to the Giants rolling out a new social media café at AT&T Park.

Journalists get dozens of emails a day (if not more—depends on the journalist). Cutting through the clutter is a constant challenge for PR pros trying to get their pitches seen, let alone accepted.

Public relations executives must step up their efforts to integrate paid media into their overall communications strategy, according to Leslie Campisi, managing director, United States, for Hotwire PR.

Real-world examples of content marketing took center stage at PR News’ Content Marketing Boot Camp. An opening session of the conference, which is taking place at The Yale Club in New York City, featured a discussion about some of the most effective content marketing strategies.

While you can gush mentions about your brand until you are blue in the face, and Kim Kardashian can tweet about your brand until she breaks a nail, the two of you may cause awareness but lack the audience loyalty and trust to cause notable action.

Thursday Facebook will be holding a press event that is creating volumes of intrigue and speculation. TechCrunch reports that the social media giant may introduce video features for its photo-sharing product Instagram.

Forty-three percent of emails are read on a mobile device, according to email analytics company, Litmus. If you haven’t already been writing with mobile in mind, it’s time to start because that percentage is only going to grow, and probably faster than we care to think.

Multiple social and digital platforms are replacing traditional media. These platforms move faster and cross boundaries more easily than national media.

To honor its 40th anniversary, boutique PR agency The Marcus Group (TMG) wanted to do something different. Instead of simply having a big party to celebrate the occasion, TMG decided to donate a full year of its services to a charity.

The theme for this year’s Counselors Academy spring meeting—which took place in Austin, Texas—was dubbed “WEIRD,” an acronym for Wired, Entrepreneurial, Imaginative and Results-Driven. The moniker of the meeting was a play on the city’s slogan: Keep Austin Weird.