Archive: June 2013

When you see an email address that includes “AOL.com,” what do you think? Chances are, the terms that come to mind are “not a Web native,” or “not savvy,” or even, sadly, “old.”

Professional reputation hinges on proper email communication. Use these tactics to ensure you don’t jeopardize your business relationships.

A knock on the PR profession is that too many marketing communications agencies still don’t know how to manage their agency like a business.

Earlier this year, Instagram passed the 100 million monthly users mark. According to the photo-sharing giant, 40 million photos are uploaded per day and 8,500 “likes” and 1,000 comments occur every second.

How many times in the last 48 hours have you read or heard the phrase “content is king”? Maybe people think that if you chant it enough times it’ll be true. But we know in our hearts that it’s not true—some content is king, but not all of it.

We asked our readers what to do the instant a PR emergency hits. See what they had to say.

PR managers have to be more cognizant of what the expectations are for employees the other 364 days of the year and not just the performance review.

Brands are increasingly using video as an engagement tool to connect with target audiences. Here are five easy ways to optimize your YouTube experience.

“[email protected]” is not an email address to a journalist—it’s a red flag.

What do you do when the lifeblood of your company is publicly tarnished, damaging the reputation of both company and clients?