4 Essentials on Writing for Mobile


Forty-three percent of emails are read on a mobile device, according to email analytics company, Litmus. If you haven't already been writing with mobile in mind, it's time to start because that percentage is only going to grow, and probably faster than we care to think.

Ephraim Cohen, executive VP of technology and digital content at MWW Group, says mobile distribution is about targeting and timing. Cohen recommends four guidelines to ensure your mobile dispatches tune consumers in to your messages, product and services.

●      Maximum info, minimum words: Cut the fluff and get to the point, but don't bore them. Some mobile channels are optimized for images, transforming "writing" into "shooting" or "drawing." Take advantage of the visual capabilities smartphones provide.

●      Know your context: Facebook is more personal and fun, whereas Twitter is more of a news source. Platforms like Instagram and Vine can be both creative and business-centric.

●      Visualize your content: Cohen found that blurbs that included visuals received roughly 150 more retweets than those without on Twitter. On StumbleUpon, those without images received less than 300 the shares that visual posts garnered.

●      Know the structure: On Twitter, consider every punctuation and know your hashtags and @ signs. When it comes to Facebook, think images and captions. Finally, with email, you want to aim for "above the fold" (roughly tweet length) with a single column and compelling subject line.

Want more mobile writing tips? Attend the Aug. 5 PR News Writing Boot Camp, held at the Westin in San Francisco. Register today.

Follow Lucia Davis: @LKCDavis


Comments Off

avatar

About Lucia Davis

Lucia Davis is community editor for PR News. Prior to returning to NYC, she was associate editor at iMedia Connection in Culver City, CA. In addition to PR News and iMedia, Lucia's writing has appeared in minonline, "The Minetta Review," "EQUITIES Magazine," and "The Foothills Paper."



Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.