Archive: March 2007

When bad things are caused by good (or bad) organizations, it is necessary to go against your gut instinct and resist what virtually everyone over the age of eight thinks should happen: an apology. The… Continued

Company: Baystate Children’s Hospital Timeframe: 2006, ongoing There are good reasons why the words “health care” and “fun” are rarely found in the same sentence. Hardly anyone loves visits to the doctor, hospital stays or… Continued

Technology 101 PR pros have an increasingly important role in incorporating technology – blogs, podcasts, videos – into their communications portfolios, so they should be aware of the need to integrate that knowledge with the… Continued

Online video is officially a mainstream communications vehicle, thanks to the emergence of platforms like MySpace, interactive message boards and, above all, YouTube. Since its entrée into cyberspace in February 2005, the video-sharing tool has… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Small business tops the list of the most-trusted U.S. institutions, says a recent survey. 2. All video clips intended for media consumption… Continued

In July 2006, The Social Investment Research Analyst Network (SIRAN) announced that more than 75% of the S&P 100 had special sections on their Web sites dedicated to corporate responsibility (CR) reporting, a 34% increase… Continued

Last week, “Managing Risk, Maximizing Results Part 1” discussed the do’s and don’ts of incorporating video into such social media as YouTube and MySpace. But the fact that video is a good match for the… Continued

Deliver significant media awareness…cut through the frenzied media clutter in a fun and buzz-worthy way…deliver media splash and an emotional connection.

Participants in PR News/ VMS’ most recent Leadership Roundtable spoke to the issue of integration as it relates to their organizations. The definitions of integration ranged from “measuring up against bottom-line results” to “taking primary… Continued

Have you ever thought about what it would be like to spend a day in someone else’s shoes? I certainly had not, until recently when one of my employees suggested that I swap positions with… Continued