Have you ever thought about what it would be like to spend a day in someone else's shoes? I certainly had not, until recently when one of my employees suggested that I swap
positions with a junior account executive for the day. Of course, I'm always up for a challenge (I did start up a PR agency in a one-bedroom apartment), so I decided to go through
with it and become Rob Longert, a junior account executive, for a day. So, while I shuffled off to his cubicle alongside our other junior account executives, Rob "ran" Peppercom.