Archive: March 2007

Winner: TELUS Corporation Campaign: 2005 CSR Report TELUS is the largest telecommunications company in Western Canada, and the second largest in that country. In 2005 the company also decided it wanted to be known as… Continued

Winner: Nike, Inc. Campaign: Nike and ninemillion.org Child’s play is anything but simple for young refugees around the world who have been displaced by war or other crises. Ninemillion.org, a global campaign led by the… Continued

Corporate social responsibility – and its many subparts – has been a buzz concept for years, but often the real heroes behind community, charitable or environmental initiatives are the PR managers who spearhead efforts but… Continued

In contrast to beat reporters who know the issues and players, the rookie reporter or the veteran new to a subject area can be much more difficult to prepare for. The reality of journalism these… Continued

Company: Prevea Health Timeframe: 2006, ongoing Prevea Health prides itself on being a good steward of the community. But this health-care organization, which was born 10 years ago and operates in 12 medical health centers,… Continued

Rethinking Traditional Models It’s widely accepted that blogging has dramatically impacted organizational communications, but Don Wright (Boston University) and Michelle Hinson (Institute for Public Relations) added some new twists at the 10th annual International Public… Continued

If press releases are one of the founding tenets of traditional PR, then multimedia press releases are the wave of current development.

Seven Things You Will Learn In This Week’s Issue Of PR News 1. There is a wiki that posts the organizational charts of companies; employees can update and edit charts for accuracy. 2. Indexes allow… Continued

A few people could argue that PR was, in the very distant past, demonized as a practice grounded in spins and cover-ups, but that has long since changed as the industry asserts itself firmly into… Continued

The wiki phenomenon has a lot to offer the communications profession, but there is a good deal of confusion and controversy in the field about whether to use wikis, and how. In upcoming issues, we’ll… Continued