Participants in PR News/ VMS' most recent Leadership Roundtable spoke to the issue of integration as it relates to their organizations. The definitions of integration ranged
from "measuring up against bottom-line results" to "taking primary messages and weaving them through all communications."
While the definitions varied slightly from one company to the next, there was one issue upon which everyone agreed: Integration is essential.
PR News wants to know how your organization approaches integration. How do you define it and achieve it? To respond, visit the PR News Forum at http://www.prnewsonline.com.