Archive: March 2007

Communicating Corporate Responsibility Initiatives Survey Results 1. On a scale of 1 to 5, with one being strongly agree and 5 being strongly disagree, how advanced is your corporate responsibility strategy and communications? 1 2… Continued

Winner: Avnet, Inc. Campaign: Avnet Tech Games When computer and electronics distributor Avnet wanted to reach out to community colleges, an under-served market, it worked with Maricopa Community College District in Arizona to create the… Continued

Winner: Timberland and Porter Novelli Campaign: Differentiating the Timberland Story: “The Timberland Way” CSR may be only recently en vogue among the majority of corporations, but a handful of companies have been pioneers for sustainable… Continued

Winner: PricewaterhouseCoopers LLP Campaign: 29k/30: What impact will we have? Being a behemoth organization that spans the United States alone with 60+ offices (not to mention the slew of outposts worldwide) presents its fair share… Continued

Winner: CVS Pharmacy Campaign: CVS All Kids Can CVS enthusiastically supports nonprofit organizations that focus on improving health and education, generating donations of nearly $60 million in the past three years. But it needed a… Continued

Winner: International Organization for Migration and Newlink Communications Campaign: Shining the Light on Human Rights Abuses and Dangers of Trafficked Latino Immigrants Illegal immigration is a dangerous business, in part because it operates so far… Continued

Winner: UNICCO Campaign: UNICCO GreenClean “Guaranteed Clean. Certifiably Green.” Given the use of chemicals and disposable materials, the facilities-services industry (cleaning, custodial, maintenance, landscaping, grounds) is not known for its attention to the environment. UNICCO… Continued

Winner: Prevea Health Care Campaign: Circle of Giving Prevea Health Care engaged its employees in a “virtuous circle” with its Circle of Giving program. Under its Dollars for Doers initiative, Prevea encouraged staff to volunteer… Continued

Winner: Fleishman-Hillard and Ernst & Young Campaign: Above and bEYond: Making ?Inclusiveness Real for LGBT Employees Feeling left out isn’t just a playground phenomenon; history has proven that adults are just as predisposed to exclusiveness… Continued

Tie Winner: CVS Pharmacy & Cone Campaign: CVS All Kids Can CVS Pharmacy is no slacker when it comes to charitable giving; the company donated nearly $60 million to nonprofit organizations focused on improving health… Continued