Seven Things You Will Learn In This Week's Issue Of PR News
1. Small business tops the list of the most-trusted U.S. institutions, says a recent survey.
2. All video clips intended for media consumption should be separated into 15- to 20-second snippets.
3. Length is not as much of an issue for videos on YouTube; content and tone trump everything else.
4. When writing a CR report, communicate with many audiences at once to ensure an integrated approach.
5. Twenty-nine states have enacted laws excluding expressions of sympathy after auto accidents as proof of liability.
6. When you want to promote a health-care facility, start with the employees.
7. Health-care PR faces many challenges, such as patients' fears and sensitivity.