How To…Harness The Power Of YouTube – Without Being The Butt Of Jokes

Online video is officially a mainstream communications vehicle, thanks to the emergence of platforms like MySpace, interactive message boards and, above all, YouTube.

Since its entrée into cyberspace in February 2005, the video-sharing tool has quickly become one of the hottest destinations for Web surfers. What's more, it's developed a

stronghold in communications portfolios of many corporate powerhouses, which harness its viral power to great effect. But, as with all technological advances, it takes

strategy and planning to reap the benefits and avoid the dangers. Here are a few tips for navigating YouTube's treacherous waters: