Last week, "Managing Risk, Maximizing Results Part 1" discussed the do's and don'ts of incorporating video into such social media as YouTube and MySpace. But the fact that
video is a good match for the Wild West of online platforms doesn't mean more traditional digital functions - media relations, internal communications, human resources, etc.
- don't stand to benefit as well. Video can and should be used to connect with employees, recruit new talent, communicate stories to the media and interact with consumers in
a more controlled environment. Once again, it's just a question of how to do it without hitting the sand traps. Here are some best practices to help you navigate the online
video laby-rinth. (For other tips, see our How-To section on p. 2.)