Quick Study: CEOs’ IT Proficiency; The Wild West Of Email; Corporate Psyches; Consumer Confidence

Technology 101

PR pros have an increasingly important role in incorporating technology - blogs, podcasts, videos - into their communications portfolios, so they should be aware of the

need to integrate that knowledge with the C-suite to enable change across the organization. However, IT functions are not a strong suit for many top leaders, and this is

reinforced by a recent research study by Cranfield School of Management for the Chartered Management Institute.