It was around 4:30 p.m. on Friday, July 29, that news started to spread throughout the media that Lachlan Murdoch had abruptly quit as deputy COOof his father Rupert Murdoch’s News Corp., sparking rampant speculation… Continued
Archive: August 2005
We’re All Nerds Now: PR Tech Tools Shift Into Warp Speed
August 10th, 2005 by PRNEWSAs far as PR professionals go, Michelle Mikoljak is pretty tech-savvy. She lives and breathes e-mail; she carries her cellphone everywhere; and she’s even shilling for a tech client, Cellboost, whose offerings include an emergency… Continued
Correction
August 3rd, 2005 by PRNEWSIn the PR News/BurrellesLuce survey, “What To Do After The Clips Come In” (July 20), the fax number for responses was incorrect. It is 301.279.7219. We apologize for the error.
Taking A ‘Peak’ At Online Shoppers
August 3rd, 2005 by PRNEWSNew research from “The Media Audit” shows 1 p.m. to 6 p.m. as the being the most popular “daypart” among online shoppers who made 12 or more purchases during the past year. The collective adult… Continued
How To Avoid The ‘Tech Wreck’ Syndrome
August 3rd, 2005 by PRNEWSSenior PR execs can be forgiven for thinking that, perhaps, they should have majored in engineering (rather than, say, journalism or English Lit), what with the relentless wave of new technologies (RSS, podcasting, etc.) they… Continued
Change Up: Corporate PR Program Rewards Top ‘Pitchers’
August 3rd, 2005 by PRNEWSCOMPANY: LexisNexis TIMEFRAME: April 2005-ongoing Like any senior PR executive worth his or her salt, Steve Edwards wants his staff to do more than just pitch stories. He wants to see some media hits, and… Continued
Media Metrics: Golden Years; The Silver Dollar
August 3rd, 2005 by PRNEWSThe most coveted audience for marketers may be the 18-to-34 age demographic, known for its hearty consumption habits and freewheeling buying power. Yet, statistics suggest that PR professionals should refocus their courting efforts to the… Continued
After The Storm, The Calm Before The Storm
August 3rd, 2005 by PRNEWSBy Richard Levick A waggish colleague recently quipped “the 99% of American corporate CEOs who are guilty of something have cast a very unfair light on the 1% who are not.” I recalled this bit… Continued