Archive: August 2005

In ‘PR Execs Go Back To School To Master Business Acumen’ (Aug. 24), the reference to “net percent value,” attributed to Anthony D’Angelo from Carrier, was incorrect. It should have read “net present value.” We… Continued

By Jerry Doyle “Principled negotiating” is the best approach between the client and its PR agency. After all, it’s not about having one side win; it’s about the relationship. It’s about learning from history while… Continued

As summer fades, so, too, will many of those promises to hit the health club to get in better shape…that is, until New Year’s resolutions start to creep up on us a few months from… Continued

It’s a question few PR professionals can avoid. Identity often begins with a moniker, perpetuating senior PR managers’ struggle to make it catchy, distinct and accurately descriptive of what it represents. For ChiroPractice Marketing Solutions… Continued

CLIENT: ChiroPractice Marketing Solutions PR AGENCY: Chet Holmes Int’l TIMEFRAME: Nov. 2004 – ongoing It’s a bonus for kids going back to school. Students in many markets are receiving free backpack-fitting evaluations from chiropractors this… Continued

Does this sound familiar? You go online to search for a simple piece of information on a company’s Web site — a telephone number for a particular department, say, media relations, or a street address… Continued

By Ian Lipner It’s easy to tell when the summer’s almost over. It gets dark earlier. Pennant races heat up. A bit closer to home, clients and executives come back from their vacations armed with… Continued

Fortune’s 2005 list of the “100 Fastest-Growing Companies” hits newsstands this week. While the technology sector still is well-represented on the list, energy is starting to burn things up; 19 oil companies are among this… Continued

While we applaud the Public Relations Society of America (PRSA) calling September “Ethics Month,” the effort reminds us of Earth Day, which begs the question: Why reserve just one day to recognize the environment? Does… Continued

David Rickey, VP of public relations at insurance and financial services firm Alfa Corp. (Montgomery, Ala.), usually distributes at least one video news release (VNR) a month on agricultural issues, making sure to include a… Continued