How To Avoid The ‘Tech Wreck’ Syndrome

Senior PR execs can be forgiven for thinking that, perhaps, they should have majored in engineering (rather than, say, journalism or English Lit), what with the relentless wave
of new technologies (RSS, podcasting, etc.) they must ride. Now comes some relief (or at least a bit of guidance): New York MegaTech Day, a full-day program for PR pros to learn
and discuss the use of new methods in Web communications along with more traditional means.