Archive: August 2005

By Katie Paine When my house burned down a few years ago, there was very little left in the wreckage. But what there was, we pulled out and cleaned up. Among these surviving treasures was… Continued

About a week before the historic meeting (in 2002) of American archbishops in Rome to discuss the worsening Catholic Church sex scandal, PR specialist Richard Levick was contacted by an Order of the Church (Editor’s… Continued

To The Editor: Re: “Does Constant Awards Buzz Translate Into New Business?” (And Another Thing…, July 27), I enjoyed your comments and agree that too many PR awards programs are little more than beauty pageants,… Continued

By Mitch Arnowitz Viral or “word-of-mouth” marketing is rapidly climbing the corporate-agenda ladder. More and more word-of-mouth is being used by companies and organizations for relationship- building and message dissemination in pitching causes, candidates and… Continued

It’s one of those aspects of being a senior PR pro that has a Groundhog Day-like quality: The company releases a new product (or the latest enhancement for an existing one) that, while beneficial for… Continued

COMPANY: Nike TIMEFRAME: March-May 2005 How does a major corporation pull off a community-relations win? It’s easier than you think. Here’s how sportswear giant Nike did it: It wrote a large check, it signed a… Continued

It may not enough time for most new managers to get in a few extra days at the beach, but the period between the “you’re hired” telephone-call phase and Day One on the job is… Continued

By Richard Virgilio During the past few years, pay-for-placement PR has been gaining traction. Some newly launched agencies, in fact, are built exclusively around this model, and they are racking up some respectable clients. So… Continued

To quote the kids, e-mail messaging is soooooo yesterday. A report released last week by The Pew Internet & American Life Project says for many teens (read: future customers) e-mail is fast being eclipsed by… Continued

The Public Relations Society of America (PRSA) said last week that it had hired Barbara McDonald as the group’s new VP of marketing. McDonald, who reports to Catherine Bolton, PRSA’s executive director and COO, is… Continued