Exclusive: PR News/Medialink Survey – School Daze: To Enhance Their Role In Crises, PR Pros Need Re-Education

It was around 4:30 p.m. on Friday, July 29, that news started to spread throughout the media that Lachlan Murdoch had abruptly quit as deputy COOof his father Rupert Murdoch's
News Corp., sparking rampant speculation on who might eventually take charge of one of the globe's most powerful media conglomerates once pere Murdoch departs from the
scene. (Editor's note: The Saturday after the News Corp. story broke, beneath the fold on the front page of the New York Times ran a less-than-flattering story about
how Lachlan Murdoch's resignation could cause disarray in the organization's succession plans; since then, he reportedly has been named a consultant to the media giant.)