Archive: August 2005

By Bruce Jeffries-Fox The previous article in this series explored how research helps maximize the chances that the events you select will yield the desired outcomes (see PR News, June 22). This article focuses on… Continued

Although a growing number of journalists favor e-mail as the best way for PR execs to send information, that in no way ensures that you’re going to get your press release, news announcement, etc., through… Continued

Although showing the boss press clips (preferably favorable ones) is an easy way to demonstrate PR’s value, just 3% of PR execs forward them to senior management, according to a recent survey sponsored by PR… Continued

This year the back-to-school brigade holds a special meaning for Allan Schoenberg, associate director, technology public relations at the Chicago Mercantile Exchange. In January, after completing his capstone project, which focuses on how trust, influence… Continued

To answer the age-old question of quality versus quantity, size does matter when it comes to in-house communications for small (fewer than 20 employees) organizations. “Thinking Big, Staying Small,” a recent study conducted by the… Continued

(‘The Science Behind The Art’ exclusive to PR News from the Institute for Public Relations) The question in the headline might be answered, “maybe so,” at least when it comes to each other’s views of… Continued

Current newsstand trends favor celebrity-soaked titles a la In Touch, People, Star and US Weekly, while the traditional (read: mainstream) enterprise magazines like BusinessWeek and Fortune continue to suffer from softness in their advertising markets.… Continued

COMPANY: Exec. Health Exams AGENCY: Danielides Comms. TIMEFRAME: 2003-ongoing BUDGET: $2,000 per beneficiary At Executive Health Exams (EHE), President and COO Deborah McKeever believes in helping herself by helping others. Since October 2003, the preventive-healthcare… Continued

By Dave Alexander In light of recent controversies surrounding the use of PR firms to prepare pre-packaged news stories–often in the form of video news releases (VNRs)–the federal government is tightening its enforcement of rules… Continued

Do you bemoan the blogosphere and think it’s a passing fad? Or are you of the mind that blogs are now simply part of the media landscape and need to be addressed accordingly? A new… Continued