We’re All Nerds Now: PR Tech Tools Shift Into Warp Speed

As far as PR professionals go, Michelle Mikoljak is pretty tech-savvy. She lives and breathes e-mail; she carries her cellphone everywhere; and she's even shilling for
a tech client, Cellboost, whose offerings include an emergency power pack for when you forget to juice your cellphone or BlackBerry. But when asked what she knows about
Really Simple Syndication (RSS) feeds, she replies: "Nothing. What's that?"