The ripples from the Ketchum scandal continue to unfold, what with the full contours of the story still unknown. Nevertheless, the PR fiasco remains Topic A throughout the profession. PR News Editor Matthew Schwartz will… Continued
Archive: March 2005
Like Father, [Not] Like Son
March 9th, 2005 by PRNEWSDueling press releases last week from Cablevision Systems chairman Chuck Dolan and his son, Jimmy, the cable company’s CEO, certainly didn’t help the company’s already- battered reputation. According to the March 2 edition of PR… Continued
Bentonville Or Bust…
March 9th, 2005 by PRNEWSAs goes Wal-Mart, so goes the rest of corporate America, so it may be a model for those companies grappling with how to improve media relations. Here’s the latest: an invitation from Wal-Mart to national… Continued
Revving Up
March 9th, 2005 by PRNEWSTwo new magazine launches to consider: one focusing on generating revenue and the other on giving money back. New York City-based financial publisher The Deal is joining forces with CNET News.com (San Francisco) to produce… Continued
Media Metrics
March 9th, 2005 by PRNEWSTargeting the sports arena? If so, the biggest bang for your buck will probably come from hitting the greens. While the fan bases for the National Basketball Association (NBA) and Major League Baseball (MLB) tend… Continued
Lessons Learned: Content Is King
March 9th, 2005 by PRNEWSWhile its 2003 revenue of just $70.6 million made it unable to spend the big bucks of competitors like Microsoft, Raindance still had to identify a finite group of suspects open to using its product.… Continued
Raindance Takes Web Conferencing By Storm
March 9th, 2005 by PRNEWSCLIENT: Raindance Communications PR: Ogilvy Public Relations Worldwide BUDGET: N/A TIMEFRAME: September – November 2004 200442004 The business world at large has been slow to warm to the promise of Web conferencing, a technological advance… Continued
Crossover Strategies: PR dives into the labor pool
March 9th, 2005 by PRNEWSAs labor markets tigthen up, job search engines like Monster.com et al. are reaping some of the benefits. “Our business is very robust and healthy as our fourth quarter numbers indicate, both from a revenue… Continued
Cyber Roots: The Right Mix of Technology, Message And Timing Is Key To Success
March 9th, 2005 by PRNEWSLike a fine wine, it’s a combination of elements that make a successful grassroots campaign. Take one ingredient away, and your fine wine turns into cheap grape juice. In online grassroots campaigns, the wining combination… Continued