Archive: March 2005

Armstrong Williams’ debut yesterday (March 15) as co-host of “Drive Time Dialogue” on WWRL AM radio (New York) plays right into the notion that there’s no such thing as bad press. Williams has been embroiled… Continued

“Celebrity Poker Showdown” (on Bravo) seems to be one of the most omnipresent TV shows this side of MTV’s “The Real World.” Once a staple of late-night programming on ESPN, gambling-related fare has hit the… Continued

CLIENT: The American Heart Association PR AGENCY: Cone Inc. CATEGORY: Cause-Related Marketing BUDGET: N/A TIMEFRAME: February 2004-February 2005 Heart disease is the Number One killer of women in the United States today. It was this… Continued

If you want to know who helped propel President George W. Bush toward his second term in the White House, you can thank the elite 10% of the population, which apparently drives what the other… Continued

Quick…name the fifth-largest television network in the United States. No, it’s not CNN. With 130 million viewers a month, the fifth largest is “Banana-Vision,” the informal moniker for the Wal-Mart TV Network. For those of… Continued

Radio may be resilient in the face of myriad new technologies (PR News, March 9), but it’s a totally different tune when it comes to getting your message on the airwaves. A recent survey of… Continued

The 30-second ad – for years one of the major arrows in marketing’s quiver – has begun its final descent. “Appointment” television — in which the entire family gathers around the set for its favorite… Continued

By John Echeveste/Valencia, Perez & Echeveste Public Relations The Hispanic market is probably the hottest segment on the national public-relations landscape today, and why not? With a population approaching 40 million and more than $700… Continued

When Edelman’s Hispanic Marketing practice, Diversity Solutions, launched in 1998, the unit had just two full-time employees who worked out of the PR firm’s New York office. They spent most of their time on media… Continued

The article “CSR: Doing Well by Doing Good…For The Right Reasons” (March 2) incorrectly stated the number of books Verizon has donated to libraries and others as part of its “Verizon Reads” campaign; it is… Continued