Video didn't kill the radio star nor have DVDs, cellphones, MP3
players, TiVo or - we bet - whatever is the next technology product
to whet consumer appetites. "Radio Today," a recent report from
Arbitron on the relationship between listeners and the
country's 13,800 radio stations, says radio continues to be one of
the most popular and pervasive forms of media, reaching more than
94% of the U.S. 12-years-and-older population each week. Here are a
few other PR-friendly stats from the report:
- 35-to-44-year-old men spend the most time listening, and they
represent the largest share of listeners. - 35-to-44-year-old women represent the largest share of female
listeners. - 25-to-54-year-old men are the most likely to tune in at work or
at some location outside the home. - Adults 25-34 retain their habit of listening to "alternative"
stations, but they are open to a wide variety of new stations.
Source: 2005 MediaPost Communications