PR Pulse

Video didn't kill the radio star nor have DVDs, cellphones, MP3
players, TiVo or - we bet - whatever is the next technology product
to whet consumer appetites. "Radio Today," a recent report from
Arbitron on the relationship between listeners and the
country's 13,800 radio stations, says radio continues to be one of
the most popular and pervasive forms of media, reaching more than
94% of the U.S. 12-years-and-older population each week. Here are a
few other PR-friendly stats from the report: