Cyber Roots: The Right Mix of Technology, Message And Timing Is Key To Success

Like a fine wine, it's a combination of elements that make a
successful grassroots campaign. Take one ingredient away, and your
fine wine turns into cheap grape juice. In online grassroots
campaigns, the wining combination is the right technology, good
strategy, persuasive messaging, and spot-on timing. The first four
ingredients you can control, but timing often is a matter of
luck.