Howard Rubenstein has come a long way from knocking out press releases on his mother’s kitchen table in Brooklyn–trust us on that one–to being a power broker at the epicenter of New York media. Usually… Continued
Archive: June 2004
Track ‘Gen Nexters’ With Campus Notes…
June 14th, 2004 by PRNEWSThere’s been a major brouhaha in media circles lately about where all the young dudes went after falling off the (Nielsen) radar. But just in time for summer promos are reports that young males are… Continued
…And the Right…
June 14th, 2004 by PRNEWSSo as not to step on IABC’s annual conference, which started June 6, the PRSA handed out the 2004 Silver Anvil Awards June 3 in New York City. Dr. Martin Luther King, Jr. Library–Check It… Continued
PR Industry Awards From the Left Coast……
June 14th, 2004 by PRNEWSJohn Deveney, ABC, APR, founder of New Orleans-based Deveney Communications, practically needed a gurney to help him carry his (multiple) Gold Quill Awards from the stage at the IABC’s annual conference in L.A. last week.… Continued
Advanced Measurement Workshop: Hear All About It
June 14th, 2004 by PRNEWSOn June 15, PR NEWS held its Advanced PR Measurement Workshop: Strategies To Boost Reputation, Market Share and Mind Share. If you couldn’t attend this webinar, you can still benefit from the sound advice and… Continued
Rebuilding a Media Plan, Brick by Brick
June 14th, 2004 by PRNEWSIn spring 2002 things were a mess at law firm Winstead Sechrest & Minick. The outside PR agencies were running their own shows and the internal media relations program stagnated, even though the PR budget… Continued
What PR Pros Can Teach Public Schools
June 14th, 2004 by PRNEWSBy Barbara Fishkind Make no mistake, public education is big business. It’s not just about educating tomorrow’s citizens, rather it’s about running a smooth, efficient, cost-effective operation that’s responsible to taxpayers. The job of preparing… Continued
Media Metrics
June 14th, 2004 by PRNEWSAlthough the networks are still the go-to vehicles for mass audiences, long-term viewing trends favor cable, which continues to eat away at the nets’ power. Considering the increasing clout of cable, we asked Medialink’s U.S.… Continued
Assessing Agency-Client Relations: Be (Brutally) Honest
June 14th, 2004 by PRNEWSOne of the many famous remarks by former President Ronald Reagan, who died June 5 after a ten-year battle with Alzheimer’s disease, was “Trust, but verify.” The comment by the “Great Communicator” was Reagan’s way… Continued
IABC Conference Wrap-Up: Wedding PR to Business Goals is Centerpiece of Meeting
June 14th, 2004 by PRNEWSDuring the IABC International Conference last week in Los Angeles, keynote speaker John Ryan, president-CEO of Farm Credit Canada, started off his comments with a simple yes- or-no question. Considering the overwhelming show of hands… Continued