Advanced Measurement Workshop: Hear All About It

On June 15, PR NEWS held its Advanced PR Measurement Workshop: Strategies To Boost Reputation, Market Share and Mind Share. If you couldn't attend this webinar, you can still
benefit from the sound advice and strategies from our experts: Kathryn Collins, director, Communications Research at General Motors; Mark Weiner, CEO, Delahaye Medialink and IPR's
Commission on Measurement and Evaluation for 2004; and Sandra Macleod, CEO of Echo, The Communications Research Group. To order the audio tape from event, contact Amy Urban at