Archive: June 2004

Despite the Din, PR Measurement Still Draws Blanks

June 28th, 2004 by

It was a spirited seminar on how to convince managers about the merits of PR measurement. After it was over, Alice Brink, a senior VP with Houston-based Vollmer Public Relations, asked attendees – about three… Continued

Access Intelligence LLC is our New Corporate Name

June 28th, 2004 by

The new name reflects significant changes at our parent company. PR NEWS will also be making some dramatic changes of its own in the months ahead. (Stay tuned.) But our overall mission will stay the… Continued

PR Movers

June 28th, 2004 by

Alan Taylor Communications – A changing of the guard. The company recently announced a new management team to oversee the day-to-day operation of the lifestyle/sports public relations firm. Alan Taylor and Howard Dolgon will continue… Continued

Cause Marketing Forum Credits Amex, Boys & Girls Club of America …

June 28th, 2004 by

Companies that “do well by doing good” were honored recently at the Cause Marketing Halo Awards in New York. American Express and the Boys & Girls Clubs of America received Cause Marketing Golden Halo Awards… Continued

The Art of Pitching the Exclusive

June 28th, 2004 by

By Corinne J. Kovalsky Dictionary.com defines exclusive as something “that is not divided or shared with others as in exclusive publishing rights.” In PR terms, an exclusive is that and much, much more. It’s an… Continued

Surgical (PR) Skill Required to Take on Medical Lobby

June 28th, 2004 by

t’s a typical lament among medical specialists operating in the thorny world of American healthcare: The Louisiana Physical Therapy Association (LPTA) wanted “direct access” – that is, the right of patients to see physical therapists… Continued

PR Sherpa

June 28th, 2004 by

Ever since the tech wreck in 2000, the media has generally low-balled coverage of technology markets. Perhaps it’s a bit of the “fool me once shame on you, fool me twice shame on me” sentiment… Continued

Media Metrics

June 28th, 2004 by

The not-so-old saw “If it bleeds it leads” still holds true for local news coverage. The latest media metrics column compares local news coverage with topics covered by the increasingly powerful cable outlets. The Project… Continued

Overheard

June 28th, 2004 by

“You can’t save ethics till the end of the semester or until the end of anything else. Ethics permeates everything. It’s got to be in your cell structure and the cell structure of the organization.… Continued

Rieses’ Pieces: ‘Divergence’ Next Hurdle for PR Execs

June 28th, 2004 by

Al Ries and his daughter and business partner Laura (Ries & Ries) caused quite a stir in marketing circles with “The Fall of Advertising & The Rise of PR” (Harper Business, 2002), boldly predicting that… Continued