Archive: June 2004

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How Co. Plunged Into PR/Marketing Partnership

June 7th, 2004 by

(This is the first story in a series of articles covering effective partnerships between PR and other areas of the company. Is your firm doing things differently with PR as it relates to the rest… Continued

Analyst Newsletters Present Risky Investment

June 7th, 2004 by

As director of industry analyst relations and market intelligence at Lawson Software Kathy Nottingham would not dream of going more than a month without talking to the analysts who follow her industry. “These analysts are… Continued