Media Metrics

Although the networks are still the go-to vehicles for mass audiences, long-term viewing trends favor cable, which continues to eat away at the nets' power. Considering the
increasing clout of cable, we asked Medialink's U.S. Broadcast division to crunch the numbers on age, education and household income for cable viewers in the nation's top three
markets: New York, L.A. and Chicago. The charts for household income and age are followed by overall percentage. Next week in Media Metrics: who's watching what on both cable and
the network news shows and the heated battle for eyeballs.