Archive: June 2004

The tech media company last week announced a partnership with PRN Corp.’s Premier Retail Networks, an in-store TV network that airs at retailers including Best Buy, Circuit City and Sears, Roebuck & Co. Terms were… Continued

Scottsdale, AZ-based specialty magazine publisher Bigfish Publications recently introduced Hiatus Travel, specifically targeting the timeshare crowd. The quarterly magazine aspires to be the one-stop vacation planning resource for timeshare owners and potential owners. Each issue… Continued

What’s old is new again in Russia, with TV reportedly under effective state control and newspapers editors under pressure to give favorable coverage to President Vladmir Putin. But the folks at Forbes Inc. are not… Continued

Keepin’ up with the Joneses, we’ll say. The New York Times Magazine is readying for the August launch of T: The New York Times Style Magazine, a new publication showcasing stylish living and the latest… Continued

Talk about the grateful dead. Life is making a comeback, this time as a weekend magazine that will compete with mainstays Parade and USA Weekend. The publication will be distributed Fridays in the Tribune Company… Continued

There’s been a lot of percolations in PR lately about the growing nexus between public relations and investor relations and whether ever the twain shall meet. Now, PR Newswire is playing its part, launching a… Continued

It’s sure to be a major scramble among PR execs who know a great opportunity when they see one. The Wall Street Journal’s first-ever global Technology Innovation Awards. The awards competition, which has been staged… Continued

The PR giant has established a dedicated unit to entertainment, led by Ferris Thompson, former head of marketing at United Talent Agency. Thompson, based in Los Angeles, will help to develop broad entertainment strategies and… Continued

By Andrew Gilman The key concepts of media training can be boiled down to a few simple lessons: Know your material, figure out the audience you’re trying to reach, reduce your content and edit to… Continued

By Aimee Stern/Potomac Communications Publicizing the Sweet Charity benefit for AIDS orphans — and raising the visibility of it to the Washington, D.C., market — was a real challenge because we had no time to… Continued