Archive: February 2003

It’s always disconcerting to do pre-campaign measurement to ascertain your client’s reputation and discover that analysts and employees alike lack confidence in the company. But imagine uncovering that information and then sending it in report… Continued

CNN, however, and lead anchor Aaron Brown have felt the backlash of negative press after Brown did not return to anchor CNN’s coverage after hearing of the disaster. His conflict: He was participating in a… Continued

Companies nationwide put their crisis plans to the test in the wake of the space shuttle Columbia tragedy. In order to avoid serious negative PR repercussions, Hewlett-Packard pulled advertising touting the role of its equipment… Continued

Aligning your communications goals with your company’s overall business goals not only wins you the admiration of management – it wins you a bigger budget to do even better PR. Research proves it. The University… Continued

“Shabbat Across America” would have been a tough media sell under any circumstance: a one-day nationwide event targeting only 3 percent of the population (Jews) and encouraging them to take part in a religious observance… Continued

PBI Media, LLC 1201 Seven Locks Road, Suite 300 Potomac, MD 20854 301/354-2000 http://www.telecomweb.com/satellite With satellites providing everything from intelligence on Iraqi weapons to 300 channels worth of television entertainment, it’s one business that’s never… Continued

If you’re targeting Baby Boomers and senior citizens with your latest news, you’re in luck. AARP The Magazine debuted late last month with the largest circulation in the country at 21.5 million households and 35.2… Continued

No matter how closely you work with a reporter, don’t abandon all formalities. Seth Arenstein, VP and editorial director of the broadband group at PR NEWS parent company PBI Media, recently received a package from… Continued

Jonathan Klein becomes director of special projects for Gear. He is responsible for writing, editing and bookings for celebrity profiles. Email [email protected] … Newsweek promotes Richard Ernsberger from general editor to senior editor, world affairs,… Continued

Tina Brown joins CNBC to host “Topic A,” a new quarterly series of hour-long specials debuting March 20 at 9 p.m. (EST). Brown, the former editor-in-chief of Talk magazine, will discuss what the network refers… Continued