Listening to your CEO and having the courage to advise the top chief when he has veered in the wrong direction are just a few of the strategies PR executives need to employ now more… Continued
Archive: February 2003
Tech PR – Have We Hit Bottom Yet?
February 17th, 2003 by PRNEWSYes and no. The suicide watch for technology publications isn’t nearly as busy. Here and in Europe, technology publications are still folding, but not at the spectacular rate of the past few years. Just as… Continued
Hotel Soap Goes a Long Way: One Chain Connects With Community
February 17th, 2003 by PRNEWSSometimes the most powerful PR comes from the simplest premise. In the mid-1990s, for example, Fairmont Hotels’ Canadian properties came up with a very simple solution to a problem every hotel chain faces: what to… Continued
Media Insight: Ladies Home Journal
February 17th, 2003 by PRNEWS125 Park Ave., 20th Floor New York, NY 10017 212/557-6600 212/445-1024 (fax) http://www.lhj.com In 119 years, the demographics have not changed much. Readers of Ladies Home Journal still are women in their 30s, 40s and… Continued
Media Metrics
February 17th, 2003 by PRNEWSResearch shows that Americans increasingly are turning to the Web for news and information – 61 percent of Web users consider the Internet a key source of information, according to a just-released study from the… Continued
Terrorism Experts Debate Role of Media
February 17th, 2003 by PRNEWSTerrorism as we know it would not exist without the media. That was the consensus at a panel discussion last week presented by the National Capital Chapter of PRSA. Terrorism, for example, does not exist… Continued
Trends & Tactics …
February 17th, 2003 by PRNEWSWe’ve all spent some time in front of the keyboard cursing Windows. But when it comes to the media – and consumer perceptions formed by the media – Microsoft has very little to worry about.… Continued
Educating Audiences Takes Priority in the Wake of Chapter 11 Filings
February 17th, 2003 by PRNEWSThough we have witnessed a slew of Chapter 11 filings over the past few years, the stigma of bankruptcy remains relatively unchanged. Many Americans – and more reporters than you think – still consider bankruptcy… Continued
Talking through the Gag Order: Managing PR During Litigation
February 17th, 2003 by PRNEWSVeterans of corporate litigation say that PR pros must maintain a dialog with the press during lawsuits. But how do you manage that when the judge has issued a gag order, you’re dealing with aggressive… Continued
Agency News
February 10th, 2003 by PRNEWSHill & Knowlton wins Vietnam’s account for strategic investment PR. Since the country ratified a Bilateral Trade Agreement with the United States in 2001, its economy has grown 7 percent, and H&K will be responsible… Continued