Archive: February 2003

State of the Industry: Measurement Finally Coming of Age in 2003

February 24th, 2003 by

Measurement is one of our industry’s most controversial topics, with experts debating everything from the relevance of Ad Value Equivalency to the impact of automated media analysis. But measurement thought leaders do agree that this… Continued

In Memoriam

February 24th, 2003 by

José Villasenor, founder of The Norte Group in Texas and former head of the U.S. Hispanic Markets Group for Ketchum, died of a heart attack at the age of 32. He is survived by his… Continued

Agency News

February 24th, 2003 by

Fleishman-Hillard and Georgeson Shareholder, a security holder and solicitation response firm, have launched a new service for identifying corporate governance issues that could affect institutional shareholders’ investment decisions. The service, Corporate Governance Intelligence, includes a… Continued

People Move

February 24th, 2003 by

Cathy Lee Gruhn becomes director of publicity for Rodale Books, reporting to Cindy Ratzlaff, associate publisher and director of marketing and communications. Ghrun was with Simon & Schuster’s Atria Books and Pocket Books divisions, where… Continued

Attracting Eyeballs to Your Annual Report

February 24th, 2003 by

Do you have a sneaking suspicion that your annual report ends up unopened in investors’ dusty files? Add a little something to draw recipients in. Anheuser-Busch, for example, employs a clever tactic, publishing recipes in… Continued

Coming this Spring …

February 24th, 2003 by

Join PR NEWS on April 8 at 1:30 ET for a must-attend Webinar, presented by Katie Paine and corporate measurement thought leaders. Paine, president of KDPaine & Partners and chair of the IPR Commission on… Continued

The Measurement Tree Grows

February 24th, 2003 by

The Institute for Public Relations recently released three new additions to the Measurement Tree series. “What You Need to Know to Measure Investor Relations,” written by David Michaelson and John Gilfeather, is a primer for… Continued

IPR Commission Debunks the Myths on Ad Value Equivalency

February 24th, 2003 by

The idea of Advertising Value Equivalency (AVE) has been around for many years and generated much debate in the PR community. Many practitioners are attracted to AVE because it puts a dollar value on media… Continued

Insurance Company Blends Research, Recruiting for PR Success

February 24th, 2003 by

At Northwestern Mutual, where numbers are the company’s bread and butter, the pressure to quantify PR is a longstanding element of the corporate culture. “We work in a company that is so analytical,” says Deanna… Continued

Media Insight: HOW Magazine

February 24th, 2003 by

4700 E. Galbraith Road Cincinnati, OH 45236 513/531-2690 http://www.howdesign.com The editors of HOW Magazine are a PR professional’s dream come true. “We love PR people; they’re the ones who send us all the new stuff,”… Continued