Archive: February 2003

José Villasenor, founder of The Norte Group in Texas and former head of the U.S. Hispanic Markets Group for Ketchum, died of a heart attack at the age of 32. He is survived by his… Continued

Fleishman-Hillard and Georgeson Shareholder, a security holder and solicitation response firm, have launched a new service for identifying corporate governance issues that could affect institutional shareholders’ investment decisions. The service, Corporate Governance Intelligence, includes a… Continued

Cathy Lee Gruhn becomes director of publicity for Rodale Books, reporting to Cindy Ratzlaff, associate publisher and director of marketing and communications. Ghrun was with Simon & Schuster’s Atria Books and Pocket Books divisions, where… Continued

Do you have a sneaking suspicion that your annual report ends up unopened in investors’ dusty files? Add a little something to draw recipients in. Anheuser-Busch, for example, employs a clever tactic, publishing recipes in… Continued

Join PR NEWS on April 8 at 1:30 ET for a must-attend Webinar, presented by Katie Paine and corporate measurement thought leaders. Paine, president of KDPaine & Partners and chair of the IPR Commission on… Continued

The Institute for Public Relations recently released three new additions to the Measurement Tree series. “What You Need to Know to Measure Investor Relations,” written by David Michaelson and John Gilfeather, is a primer for… Continued

The idea of Advertising Value Equivalency (AVE) has been around for many years and generated much debate in the PR community. Many practitioners are attracted to AVE because it puts a dollar value on media… Continued

At Northwestern Mutual, where numbers are the company’s bread and butter, the pressure to quantify PR is a longstanding element of the corporate culture. “We work in a company that is so analytical,” says Deanna… Continued

4700 E. Galbraith Road Cincinnati, OH 45236 513/531-2690 http://www.howdesign.com The editors of HOW Magazine are a PR professional’s dream come true. “We love PR people; they’re the ones who send us all the new stuff,”… Continued

Measuring the value of a news placement online is complicated by a variety of factors, not the least of which is semantic confusion over terms like “impressions” and “hits.” For the record, a “hit” is… Continued