Keeping the Sabbath Becomes Media Mantra for NJOP

"Shabbat Across America" would have been a tough media sell
under any circumstance: a one-day nationwide event targeting only 3
percent of the population (Jews) and encouraging them to take part
in a religious observance (the Jewish Sabbath, or Shabbat) that
many no longer consider a priority. The only thing harder than
persuading mainstream media to cover this campaign is persuading
them to cover it year after year after year.