Hispanics are one of the fastest-growing and most influential groups in the United States. According to most figures, there are 35 million Latinos in the United States (and 40 million if you count Puerto Rico).… Continued
Archive: February 2003
To Be or Not to Be a ‘Spokesperson’
February 3rd, 2003 by PRNEWSJournalists learn early in their careers that an article typically has more credibility if you can quote a source by name and not merely refer to the source as “company spokesperson” or “a spokeswoman for… Continued
Women on the Story
February 3rd, 2003 by PRNEWSCNN debuted “On the Story” last month, a Saturday morning program featuring a panel of the network’s female journalists discussing news and events. During its first episode, the women discussed the upcoming Israeli election, challenges… Continued
New Pub Goes Metro
February 3rd, 2003 by PRNEWSThe Next American City will draw on planners, politicians, bankers, developers, architects and other sources to document the changing face of America’s metropolitan areas. The new consumer magazine will publish four times a year, starting… Continued
Trends & Tactics …
February 3rd, 2003 by PRNEWSMore than 80 percent of respondents in a recent survey consider earned media to be trustworthy, while less than 12 percent said paid media could be trusted. And according to the survey of 850 opinion… Continued
New ANRs A High-Tech, Low-Cost Method for Reaching Listeners
February 3rd, 2003 by PRNEWSIf you think audio news releases are just another tool in the PR toolk it — and a relatively boring one at that — think again. A new generation of ANRs is proving to be… Continued
Contingency Planning Critical for PR Professionals Prepping for War
February 3rd, 2003 by PRNEWSAfter last week’s State of the Union Address, there’s little doubt in most Americans’ minds that a war in Iraq is more a probability than a possibility. In addition to the ongoing War on Terror… Continued