Media Metrics

If you're targeting Baby Boomers and senior citizens with your
latest news, you're in luck. AARP The Magazine debuted late last
month with the largest circulation in the country at 21.5 million
households and 35.2 million AARP members. The new mag is a
combination of two older titles, My Generation and Modern Maturity,
and will be distributed in various editions to match the distinct
age groups that make up the senior population (PRN, Sept. 9,
2002).