If you're targeting Baby Boomers and senior citizens with your
latest news, you're in luck. AARP The Magazine debuted late last
month with the largest circulation in the country at 21.5 million
households and 35.2 million AARP members. The new mag is a
combination of two older titles, My Generation and Modern Maturity,
and will be distributed in various editions to match the distinct
age groups that make up the senior population (PRN, Sept. 9,
2002).
Also, look to these markets, which have the highest population
of media consumers 65 and older. We partnered with Delahaye
Medialink to offer you these stats, broken down by number of senior
citizens within the total audience and the percentage of senior
citizens within the total audience.
|
Markets with Most Adults 65
and Older |
|||
|
|
|
Total
Audience |
Audience 65+
|
|
1.
|
New York |
14,316,000
|
2,391,000
|
|
2.
|
Los Angeles |
9,443,000
|
1,246,000
|
|
3.
|
Chicago |
6,703,000
|
1,023,000
|
|
4.
|
San Francisco |
5,328,000
|
768,000
|
|
5.
|
Philadelphia |
3,826,000
|
678,000
|
|
6.
|
Boston |
4,022,000
|
677,000
|
|
7.
|
Miami |
2,929,000
|
647,000
|
|
8.
|
Detroit |
3,436,000
|
548,000
|
|
9.
|
Tampa, Fla. |
1,872,000
|
507,000
|
|
10.
|
Dallas-Ft. Worth |
3,848,000
|
428,000
|
|
Markets with Highest
Percentage of Adults 65 and Older |
||||
|
|
|
Total
Audience |
Audience 65+
|
Percentage
|
|
1.
|
Sarasota, Fla. |
485,000
|
178,000
|
36.7
|
|
2.
|
West Palm Beach, Fla. |
865,000
|
264,000
|
30.5
|
|
3.
|
Fort Myers-Naples, Fla. |
529,000
|
157,000
|
29.7
|
|
4.
|
Daytona Beach, Fla. |
388,000
|
111,000
|
28.6
|
|
5.
|
Tampa-St. Petersburg, Fla. |
1,872,000
|
507,000
|
27.1
|
|
6.
|
Miami-Ft. Lauderdale, Fla. |
2,929,000
|
647,000
|
22.1
|
|
7.
|
Pittsburgh |
1,806,000
|
394,000
|
21.8
|
|
8.
|
Melbourne-Titusville-Cocoa, Fla. |
377,000
|
80,000
|
21.2
|
|
9.
|
Buffalo, N.Y. |
867,000
|
174,000
|
20.1
|
|
10.
|
Providence-Warwick-Pawtucket |
1,221,000
|
238,000
|
19.5
|
(For more information, see http://www.delahayemedialink.com)