Archive: February 2003

Internet users consider the Web more important than newspapers, TV, radio and magazines when it comes to finding information they need. A survey of more than 2,000 households by the Center for Communication Policy at… Continued

Press relations should be one of the core charges for an industry association. After all, companies pay their dues to these organizations in some part because the association gives their industry a unified, collective voice… Continued

For a moment, we’re going to set aside the debate over the merits of advertising. We can all admit that Super Bowl ads have a marked impact on consumers, who have spent days comparing notes… Continued

Any job change requires an adjustment. But the transition between PR agency and corporate life – and vice versa – can be an exceptionally bumpy road. The fundamental PR skills may remain the same, but… Continued

Need a run-down of all the important dates and deadlines for PR associations’ 2003 programs? In this issue, we offer you a guide to important dates for four key groups. Stay tuned to next week’s… Continued

PR NEWS regrets to report the deaths of three Ohio PR practitioners in a car accident last month. Barbara Conry-Dressman, Patrick Cunningham and Kevin Pfirrman were killed on their way to a client meeting in… Continued

Grassroots, on-site promotions, especially those aimed at teens and young adults, are typically very effective. But always insist that you have the final say over what promoters on-site are saying, doing and distributing. That lesson… Continued

In an uncertain economy, the federal government can be a reliable source of revenues–often with good margins. To break into the federal market, PR firms should look to win a spot on the General Services… Continued

St. Louis was selected to host the NCAA Women’s Final Four Basketball Tournament in 2001 — an exciting event for a city full of avid sports fans. When, tickets for the event sold out months… Continued

235 Pinelawn Road Melville, NY 117475-4250 631/843-4000 http://www.newsday.com F. Scott Fitzgerald once said there were no second acts in life. Newsday disagrees. Its new “Act II” section provides a weekly look at retirement – from… Continued