Archive: February 2002

Working Mother magazine is being retooled under new editor Jill Kirschenbaum (who, by the way, is not a mother herself). The pub will have a lighter tone and be more irreverent, according to Kirschenbaum. Editors… Continued

Web-based placements for your stories are gaining more credibility than ever among American Internet users. Online news sites are just as reliable as traditional news sources, according to a new study from the Online News… Continued

Schwartz Communications promotes Gary Thompson to general manager of its San Francisco office. Since joining the firm in 2000, Thompson has been responsible for launching Schwartz’s reputation management practice. Bruce Jeffries-Fox, EVP with InsightFarm and… Continued

Part One of Two Being frugal and innovative is nothing new to nonprofit PR. But the first recession in a decade, coupled with the effects of Sept. 11, has led many nonprofit communications departments to… Continued

The dire consequences of Sept. 11 for nonprofit fundraising have been a favorite topic for the mainstream press in recent months. And most nonprofit organizations – like their counterparts in the corporate world – are… Continued

In this special issue of PR NEWS, we take a close look at the particular challenges of PR for associations and nonprofit organizations. The recession and Sept. 11 have had a particularly strong effect on… Continued

Practicing Social Responsibility. In the wake of Sept. 11, consumers have become more conscious of corporate contributions to society. So Ketchum’s newly launched Corporate Social Responsibility practice couldn’t come at a better time. The practice… Continued

Always be prepared to change strategy mid-course. Pfizer Animal Health had made a huge splash with the launch of its Revolution topical treatment for preventing parasites in dogs and cats. A year later, the company… Continued

Your colleague accuses you of being uncooperative. Your client blames you for a missed deadline. Your boss ignores your emails. Every week serves up the potential to, in the words of any teenager, “just lose… Continued

Edelman Public Relations Worldwide’s Chicago office accepted a mighty challenge when it signed on to promote the launch of Dairy.com. Behind the scenes, the Web site was backed by more than half a dozen competing… Continued