When companies go global, communications go with them. Hewlett-Packard recognized that its employees in other countries were feeling out of the loop as the company launched its @hp portal, but with eight official languages, the… Continued
Archive: February 2002
Young Stars of PR
February 4th, 2002 by PRNEWSHave a young employee or colleague who deserves recognition? Tell us about it! PR NEWS has opened nominations for the 2002 15 to Watch, our annual list of young stars in PR. Our criteria? Nominees… Continued
PR News Briefs
February 4th, 2002 by PRNEWSStrategic Optimism. Marc Hausman, president and CEO of Strategic Communications Group and eternal optimist, believes a lean economy has blinded PR pros to the potential in today’s marketplace. “You have to acknowledge that it’s a… Continued
The Un-Hyping of Tech PR
February 4th, 2002 by PRNEWS“The number you have reached is no longer in service. Please check the number and dial again.” How many times have you heard that recently when calling a reporter you’ve worked with in the past?… Continued
Outreach Turns Financial Mess Into Positive Press
February 4th, 2002 by PRNEWSTiming is everything where IPOs are concerned, and no time could have been worse than April 2000, the beginning of the dotcom downfall. AutoTrader.com, a “classified” site for dealers and individuals listing new and used… Continued
Media Insight: "Personal Journal" <P
February 4th, 2002 by PRNEWSPersonal Journal The Wall Street Journal 100 Avenue of the Americas New York, NY 10013 212/597-5600 http://www.wsj.com Any PR pro will tell you The Wall Street Journal encompasses some of the most coveted media real… Continued
Media Moves
February 4th, 2002 by PRNEWSNational: Denis Huey Pang, reporter for InStyle, leaves. Laura Warrell joins to replace her. For more information, phone the publication at 212/522-4455 … Leslie Gevirtz, Boston bureau chief for Reuters, leaves to join the Singapore… Continued
How’d You Get That?
February 4th, 2002 by PRNEWSHow do you achieve a 5-minute standalone piece on CNN with no mention of your competitors? Jones International University, a completely Internet-based university, managed it as the school was gearing up for its second cyber-graduation… Continued
IT for MDs
February 4th, 2002 by PRNEWSHealth Forum, publisher of Hospitals & Health Networks, will launch H&HN’s Most Wired Magazine, a quarterly publication focused on how hospital and health system execs develop and implement IT strategies. The pub will use case… Continued
In the Pipeline
February 4th, 2002 by PRNEWSA new pub for the pipeline and gas arenas is in the works, slated to launch in April. Hart Publications will debut Pipeline and Gas Technology for worldwide pipeline, construction, maintenance and rehabilitation audiences with… Continued