Archive: February 2002

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Strategy of the Week

February 4th, 2002 by

When companies go global, communications go with them. Hewlett-Packard recognized that its employees in other countries were feeling out of the loop as the company launched its @hp portal, but with eight official languages, the… Continued

Young Stars of PR

February 4th, 2002 by

Have a young employee or colleague who deserves recognition? Tell us about it! PR NEWS has opened nominations for the 2002 15 to Watch, our annual list of young stars in PR. Our criteria? Nominees… Continued

PR News Briefs

February 4th, 2002 by

Strategic Optimism. Marc Hausman, president and CEO of Strategic Communications Group and eternal optimist, believes a lean economy has blinded PR pros to the potential in today’s marketplace. “You have to acknowledge that it’s a… Continued

The Un-Hyping of Tech PR

February 4th, 2002 by

“The number you have reached is no longer in service. Please check the number and dial again.” How many times have you heard that recently when calling a reporter you’ve worked with in the past?… Continued

Outreach Turns Financial Mess Into Positive Press

February 4th, 2002 by

Timing is everything where IPOs are concerned, and no time could have been worse than April 2000, the beginning of the dotcom downfall. AutoTrader.com, a “classified” site for dealers and individuals listing new and used… Continued

Media Insight: "Personal Journal" <P

February 4th, 2002 by

Personal Journal The Wall Street Journal 100 Avenue of the Americas New York, NY 10013 212/597-5600 http://www.wsj.com Any PR pro will tell you The Wall Street Journal encompasses some of the most coveted media real… Continued

Media Moves

February 4th, 2002 by

National: Denis Huey Pang, reporter for InStyle, leaves. Laura Warrell joins to replace her. For more information, phone the publication at 212/522-4455 … Leslie Gevirtz, Boston bureau chief for Reuters, leaves to join the Singapore… Continued

How’d You Get That?

February 4th, 2002 by

How do you achieve a 5-minute standalone piece on CNN with no mention of your competitors? Jones International University, a completely Internet-based university, managed it as the school was gearing up for its second cyber-graduation… Continued

IT for MDs

February 4th, 2002 by

Health Forum, publisher of Hospitals & Health Networks, will launch H&HN’s Most Wired Magazine, a quarterly publication focused on how hospital and health system execs develop and implement IT strategies. The pub will use case… Continued

In the Pipeline

February 4th, 2002 by

A new pub for the pipeline and gas arenas is in the works, slated to launch in April. Hart Publications will debut Pipeline and Gas Technology for worldwide pipeline, construction, maintenance and rehabilitation audiences with… Continued