Archive: February 2002

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Media Insight: "NewsNight with Aaron Brown"

February 11th, 2002 by

CNN 5 Penn Plaza 20th Floor New York, NY 10001 212/714-7800 You gotta fight for your right … to “NewsNight.” David Bohrman, executive producer, says the show is “not obligated to be the newscaster of… Continued

Media Moves

February 11th, 2002 by

National: Time Inc. names Terry McDonell managing editor of Sports Illustrated to succeed Bill Colson, who will step down at the conclusion of the Winter Olympics. For more information, call 212/522-3927 … Keith Olbermann joins… Continued

How’d You Get That?

February 11th, 2002 by

How to get impressive ink for a restaurant opening a few blocks from the White House – without a special appearance by the commander-in-chief himself? In 2000, Joan Hisaoka, of the eponymous Washington, DC, public… Continued

Better Business for Boston

February 11th, 2002 by

The Boston Globe pumps up its Business section with several changes including: Economic Life, a new column on Tuesdays and Sundays covering local, regional and national business. Business Brief, with global, national and regional items.… Continued

Connecting the Home

February 11th, 2002 by

Penton Media is delivering the home of the future in its new Connected Home Magazine, set to debut in April. The magazine (along with the http://www.connectedhomemag.com and a weekly email newsletter) will offer resources for… Continued

Defending the Homeland – in Print and Online

February 11th, 2002 by

McGraw Hill’s Aviation Week recently launched Aviation Week’s Homeland Security & Defense, a print-, email- and Web-based newsletter covering news and analysis of homeland defense. Coverage areas will include federal, state and local government organization;… Continued

Ditch the Diet

February 11th, 2002 by

Don’t call YM with pitches based on the d-word anymore. Dieting has become taboo at the teen-targeted pub, whose readers will now be seeing a lot more plus-size models and a lot less information on… Continued

This Just In…

February 11th, 2002 by

Delahaye Medialink promotes Mark Weiner, EVP, to chief executive. Weiner replaces Katharine Delahaye Paine, who is leaving the company (PRN, Jan. 14). Weiner will continue to run the day-to-day operations of the research group. PRSA… Continued

Ensure Measurement Measures Up to Exec Expectations

February 11th, 2002 by

Today’s thuggish business climate, streamlined staffs and increased emphasis on bottom-line accountability make the need for PR measurement obvious. Issues such as cost, the ongoing and inadequate practice of only counting publicity hits, and a… Continued

Less is More for Pitching Wireless Stories

February 11th, 2002 by

When the techno-pundits declare that mobile commerce will be the next big thing, the media replies Rhett Butler style. Still smarting from the sting of dotcom hype, they just don’t give a damn about predictions… Continued