In this special issue of PR NEWS, we take a close look at the particular challenges of PR for associations and nonprofit organizations. The recession and Sept. 11 have had a
particularly strong effect on this sector, which has always had to compete for mindshare with deep-pocketed corporate players.
In this issue, we offer strategies and tactics for creative, low-cost PR that will help associations and nonprofits grow mindshare, support fundraising and make visible, high-
impact contributions to the bottom line.